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Sr SEM Manager

SHOFUR is a growth-stage technology company focused on changing the way the world travels. We work with 1200+ bus companies across the country to create an online marketplace for charter bus transportation. As we scale our platform globally, we are looking for smart, passionate, and detail oriented people who share our vision.

We are seeking an SEM expert to manage all pay-per-click (PPC) activities with a focus on day-to-day management of Adwords campaigns. This person will be responsible for overall PPC performance for multiple sites and will work closely with our internal teams to drive success. A successful SEM Manager will effectively manage the paid search budget and work with the SEO team to maximize ROI, conversions and traffic.

Responsibilities

  • Create and monitor Adwords campaigns with the goal of maximizing spend and achieving business goals.
  • Improve campaigns by measuring performance and optimizing keyword research, bid levels, ad copy and landing pages.
  • Create reports detailing PPC performance results on a regular basis.
  • Ensure that campaigns and landing pages are properly tagged and tracked.
  • Act as internal SEM thought leader and stay abreast on PPC and SEM trends.
  • Support internal teams to monitor the success of SEO initiatives across all of our properties.

Skills & Qualifications

  • 3+ years of hands-on experience with Adwords.
  • Experience with Google Analytics.
  • Advanced Microsoft Excel skills.
  • Passion for digital marketing & data with an analytical mindset.
  • Strong analytical skills and experience generating SEM reports.
  • Experience A/B testing ads and landing pages.
  • Google Adwords Certification is a plus.
  • Experience or working knowledge of SEO is a plus.

Benefits

  • Full benefits package
  • Healthy snacks and beverage available 24/7
  • Exciting, fast-paced start-up environment
  • Great company events

Responsibilities

  • see above

Qualifications

  • see above

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