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Content Marketing Specialist

SHOFUR is a growth-stage technology company focused on changing the way the world travels. We work with 1200+ bus companies across the country to create an online marketplace for charter bus transportation. As we scale our platform globally, we are looking for smart, passionate, and detail oriented people who share our vision.

The Content Marketing Specialist will work with the Shofur marketing team to develop effective and impactful content with the goal of driving activity to our sites. S/he will be responsible for executing our content strategies through the creation of industry-focused content.

Responsibilities

  • Thoroughly research, develop and create high quality content in support of acquisition, retention, and engagement goals for all of Shofur’s properties.
  • Utilize data-driven insights and competitive analysis to identify new content opportunities.
  • Collaborate with Content Marketing peers to edit content produced by team for grammar, overall concept clarity and company goals.
  • Contribute to the growth of the company’s social media initiatives.

Skills & Qualifications

  • Ability to research unfamiliar topics and create an article that demonstrates expertise on the subject.
  • A keen eye for detail.
  • Ability to set and hit a high bar in terms of content quality as well as productivity.
  • Bachelor’s degree in English, writing, marketing or related field.
  • Positive, problem solving attitude.
  • 1-3 years relevant work experience is preferred but aptitude is more important than experience.
  • Ability to create and edit graphics is a plus.
  • Familiarity with HTML a plus.
  • Basic understanding of SEO is a plus.

Benefits

  • Competitive salary
  • Company paid medical and dental insurance
  • Flexible time off / vacation policy
  • Casual startup office environment
  • An opportunity to work in an environment that encourages collaboration, learning and growth.

Responsibilities

  • see above

Qualifications

  • see above

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